case study
Integrating Fitness into Corporate Culture
Summary
100% Increase
in Employee utilization within 12 months
overview
We helped shift company perception of an underappreciated facility by stoking active engagement and making it a more integral part of company culture. Within a year, employee engagement increased nearly 100%.
Situation
While this corporate fitness center stood idle, our client’s HR team built and managed a sophisticated points-based employee wellness program, designed to incentivize team members to engage in health and fitness outside of work hours.
Action
Midtown identified a clear opportunity to drive utilization by weaving the corporate fitness center into its employee incentive program. In addition to health risk assessments and annual physical exams, employees engaged in the program were encouraged to access the corporate fitness center. To ensure that the fitness experience was enjoyable and impactful, Midtown developed a range of unique group classes, programs and events.
Results
100% success. Employee engagement at the fitness center improved by nearly 100% in 12 months.
